(The original title was something like “Reflections On Efforts To Foster Sex-Celebratory Community Within Niche Online Spaces”, which is SUCH a dickless piece of jargon-ridden flotsam even if it IS technically-accurate.)
When my friend Aidan contacted me back in March of 2022 & asked if I wanted to join Cohost, the new social media platform she was building along with two other people, she was simply inviting me as a friend who she thought would get along with the other friends and family who were being invited to kick the site’s tires during their months-long pre-launch beta. I immediately liked what I saw – the site’s functionality was limited and it ran like molasses, but the team had a bold vision for the platform that included no advertisements, ever, and an extremely progressive approach to pornography. Given the precarious state that porn existed in on the few social platforms where it was allowed, I was excited at the prospect of a social media website that was sympathetic to the web’s pornmongers, and decided I would do my best to get the word out.
After the site had its official public launch, I talked it up on my public Twitter account, hopped into the mentions of a number of my favorite artists (many of whom had been expressing distaste with Twitter as a platform as the Elon Musk takeover loomed), and evangelized the site in several porn-oriented Discord servers. Beyond porn being generally-permissible on Cohost, I also liked to emphasize its other strong selling points – no ads! A chronological timeline! Tagging on the way! I also had a number of more-or-less canned responses to common misgivings – yes, there aren’t many people yet, but there’s high engagement among them. Discoverability is an issue but search is on its way. There might not be video but there IS gif support. And so on.
This post is less to sing Cohost’s praises than to highlight that I personally worked pretty hard to bring in as many porn creators and porn-interested users as I could, and then worked harder to keep them there. I’m writing down my thoughts and experiences related to the work I did along those lines with the hope that it might be instructive for anyone trying to do similar community-building work in the future.